Influența sugestivă și implicațiile ei asupra procesului comunicării

Persuasive influence and its implications on the communication process

Abstract

It is said that in any human relationship, starting with the dual type, one ofthe people involved will try to dominate and lead the situation. Willingly or unwillingly, the person will influence the other by drawing him or her into the realm oftheir plans, beliefs, or desires. In order to influence others in certain situations, we use our persuasive power. The power to persuade or the persuasive power underlies all human relationships, orienting peoples communication beneficially or less beneficially. The phenomenon has been thoroughly analyzed by communication specialists. The current study aims to synthesize valuable ideas that underlie the suggestive techniques, but also to illustrate the risks involved in the ethical orientation present in the process.